I need to rant for a second.

I’m so tired of all the charities/foundations that are being created. There seems to be a run/fundraiser every weekend and with the report from the CBC that the Canadian Cancer Society spent more money on fundraising than on research (view it here), when is this going to stop? Seriously. I just heard about Septembeard which dilutes all the hard work Movember has done to build their brand.

Why can’t we have 1 charity per cause instead of there being so many and spreading the resources so thin?

I was lucky enough to attend TEDxCalgary in 2010 and heard a presentation called The Pendulum of Marketing given by Michael Drew (http://marketingforhippies.com/the-civic-cycle/). The video might be blocked in your country but the basic idea is that every 40 years or so, there is a cycle of human behaviour and as is clearly obvious, we’re in a very civic cycle where everyone wants to help out and give back to their community. As you can well imagine, people will eventually grow tired of this cycle and we will then move back into a phase where we will be more focused on ourselves and more frugal with our time and our energy. It’s going to come to a head – look at how inundated we are with technology – everyone is always on their cell phones so much that we have to come out with a law that prevents people from being on their phone while driving. Most of us are guilty of this and the people I’ve met who never have also apply that strict moral judgement in other areas of their lives and are better off for it.

When we’re out with a friend eating dinner, what does it say to them if we’re on our phone txting someone else? Is it not the same thing if we were talking to someone at another table instead of talking to our friend? And if we consider them different, perhaps that’s the problem. Do we think there are different levels of awareness and it’s better to give our friend 10% of our attention instead of 0%. Well I’ll tell you what, it’s not.

We need to start taking back our time. Perhaps I’m falling into this cycle myself as I’m already moving into the next cycle but I’ve had enough. I’ve done Movember, I’ve done the Relay for Life. They are all well meaning charities run by passionate, amazing people. But there are just too many and they’re not effective in what they’re aiming to do.

Let’s take back our lives and realize that we need to start putting ourselves first because if we don’t, then we’re going to lose ourselves.

Don’t compromise yourself. You are all you’ve got. – Janis Joplin

It’s ok to say no. It’s ok to be selfish. Realize what’s important. Realize what you love. And surround yourself with that.

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The Ham Butt Problem (taken from: http://www.ted.com/talks/erin_mckean_redefines_the_dictionary.html):

Woman’s making a ham for the big family dinner. She goes to cut the butt off the ham and throw it away, and she looks at this piece of ham and she’s like, “This is a perfectly good piece of ham. Why am I throwing this away?” She thought, “Well my mom always did this.” So she calls up Mom, and she says, “Mom, why’d you cut the butt off the ham when you’re making a ham?” Her mom says, “I don’t know, my mom always did it!” So they call Grandma, and Grandma says, “My pan was too small!”

How many times have we heard this before? We do something because that’s how it’s always been done. As much as it’s efficient as a species to learn from experience, sometimes our experience can be based on factors which no longer exist or no longer influence our decisions. How best do we approach a problem without letting the past influence us too much? Simple. Think about why you do what you do. If something seems a bit off, there’s probably a reason for that.

As Einstein famously said, “We can’t solve problems by using the same kind of thinking we used when we created them.”

Live and think consciously. You never know when you’re going to be cooking a ham.

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So part of my job is to try and anticipate what is the future of social media and the internet. This is a difficult thing. There are many smart people all trying to make their best guess as to the future of the intenet based on the past, how the different paradigms have evolved and what they feel will be the next way of communicating with each other.

I watched Tim Berners-Lee’s presentation on TED today and it was very interesting. Tim is the creator of the internet and it’s interesting to think what our world would be like had he not created what he did. What if a company had done that. Would the internet be as open and free as it is today?

I also watched Kevin Kelly’s presentation (also on TED) in which he talked about the next 5,000 days of the web and what the first 5,000 days were like.

It’s very easy to see how the web has progressed but difficult to predict what is next. Web 1.o and Web 2.0 (which we are currently in) and now the future of the web (Web 3.0). There is a lot of focus on social media and social networks. I consider a social network to be a place (either a time or location) in which at least 2 people are having a conversation. The internet has enabled us to have conversations in real-time and in delayed time.

I get asked the question fairly often and that question is: what’s the next big thing in the internet?

Well, that’s really difficult to predict. Who could predict Google? Or Facebook? I don’t think anyone really saw that coming and those who did, how do you really capitalize on it?

If the majority of your customers are using existing networks and resources, does it make sense to be on the next “big” thing? Many times, no. The point of social media is to join the conversations which are happening about you. No matter where they are.

But, I see the future of the internet as continuing to be more open and having more access to information. Which I think we will start to feel overwhelmed with at a certain point and go back to being interested in only small pockets of resources. I’m online more than I would bet 95% of people. Hell, it’s my job. And I find the amount of information online overwhelming sometimes. I used to check 3 or 4 websites per day and now I barely have time to read Seth’s blog some days. The internet has every conceivable bit of information we could want. And we complain that it’s slow. Woe is us. But really, the internet is a machine. The largest, most powerful, most intelligent machine that has ever existed. And the future of that machine is what we make of it. Which I think will be a return to a more simple time. One in which we choose which information we receive and we finally don’t have to worry about pesky spam emails, popup ads and all the bullshit that exists online.

Thoughts?

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